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This gave procession to the concept of real-clock time bid (RTB) and ad exchanges. RTB enables advertisers to bid on ad infinite in real-time, founded on a diversity of targeting criteria such as location, device, and exploiter deportment. Ad exchanges swear out as the mart where these real-meter auctions yield place, connecting advertisers with publishers in a seamless and efficient way. Programmatic advertizement refers to the wont of computer software and algorithms to automate the buying and marketing of integer ads.

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